TikTok Advertising Trends to Watch in 2025
By YACS – Performance Marketing & Social Media Agency
With over 1.8 billion users globally, TikTok has become a dominant force in digital advertising—and 2025 is shaping up to be a breakthrough year for brands looking to grow on the platform. As an agency specializing in performance marketing, YACS has seen firsthand how quickly TikTok evolves and how critical it is to stay ahead of the trends. In this post, we’ll break down the key TikTok advertising trends that are shaping 2025—and how smart brands can take advantage.
With over 1.8 billion users globally, TikTok has become a dominant force in digital advertising—and 2025 is shaping up to be a breakthrough year for brands looking to grow on the platform. As an agency specializing in performance marketing, YACS has seen firsthand how quickly TikTok evolves and how critical it is to stay ahead of the trends. In this post, we’ll break down the key TikTok advertising trends that are shaping 2025—and how smart brands can take advantage.
1. Search-Based Advertising Is Exploding
TikTok is no longer just an entertainment platform—it’s a search engine. In 2025, TikTok Search Ads are emerging as a top-performing format. Users are now searching for product recommendations, tutorials, and local services directly on the app. Ads that appear in response to these queries see higher intent and stronger conversion rates.
Pro tip from YACS: Focus on keyword relevance. Build ad creatives that align with high-intent queries and optimize your metadata just like you would for SEO.
2. First-Party Data and CRM Integration Are Essential
With iOS privacy updates continuing to limit third-party tracking, TikTok now emphasizes first-party data for targeting and optimization. Advertisers who integrate TikTok with their CRM or email platforms can build custom audiences and remarket more effectively.
YACS strategy: We’re helping our clients create TikTok Pixel-powered landing pages and sync audiences across platforms to reduce CPA and increase LTV.
3. User-Generated Content (UGC) Outperforms Branded Creatives
In 2025, raw, real, and relatable wins. TikTok users engage more with native-style UGC than polished brand content. Ads that look like TikToks (not ads) drive better watch time, click-through rates, and engagement.
What’s working now: Creator collaborations, testimonial-style ads, and duets with trending content are converting at a higher rate than traditional branded spots.
4. Multi-Language Campaigns Are Driving Global Growth
TikTok’s algorithm is now even more localized, and that’s a massive opportunity for global brands. Campaigns that include language-specific creatives perform better across regions. We’ve seen strong results from clients running the same offer in different languages with locally adapted scripts.
At YACS: We manage TikTok ad campaigns in English, Thai, Russian and more —customizing messaging to align with cultural context.
5. Interactive Ad Formats Are Raising the Bar
TikTok’s ad suite now includes interactive formats like polls, swipeable carousels, and mini-games. These formats increase time spent on the ad and deliver higher engagement rates—especially for younger audiences.
Pro insight: Use interactive elements to guide users into deeper parts of your funnel—such as quizzes that lead to a product match or form fill.
6. Full-Funnel TikTok Strategies Are Becoming the Norm
Gone are the days when TikTok was only top-of-funnel. In 2025, we’re building full-funnel strategies that include awareness, retargeting, and conversion-focused creatives—all within the platform.
What we’re seeing: Pairing high-reach Spark Ads with conversion-optimized landing pages and retargeting viewers with mid-funnel offers delivers the best ROAS.
Final Thoughts: TikTok in 2025 Is a Must-Have, Not a Maybe
If your brand still treats TikTok as an experimental channel, you're missing out. In 2025, it’s a full-fledged performance platform that drives measurable results across the funnel. At YACS, we build TikTok ad systems that don’t just get views—they get customers.
Ready to scale with TikTok ads?
Contact YACS today to build a TikTok campaign that drives real growth in 2025.
TikTok is no longer just an entertainment platform—it’s a search engine. In 2025, TikTok Search Ads are emerging as a top-performing format. Users are now searching for product recommendations, tutorials, and local services directly on the app. Ads that appear in response to these queries see higher intent and stronger conversion rates.
Pro tip from YACS: Focus on keyword relevance. Build ad creatives that align with high-intent queries and optimize your metadata just like you would for SEO.
2. First-Party Data and CRM Integration Are Essential
With iOS privacy updates continuing to limit third-party tracking, TikTok now emphasizes first-party data for targeting and optimization. Advertisers who integrate TikTok with their CRM or email platforms can build custom audiences and remarket more effectively.
YACS strategy: We’re helping our clients create TikTok Pixel-powered landing pages and sync audiences across platforms to reduce CPA and increase LTV.
3. User-Generated Content (UGC) Outperforms Branded Creatives
In 2025, raw, real, and relatable wins. TikTok users engage more with native-style UGC than polished brand content. Ads that look like TikToks (not ads) drive better watch time, click-through rates, and engagement.
What’s working now: Creator collaborations, testimonial-style ads, and duets with trending content are converting at a higher rate than traditional branded spots.
4. Multi-Language Campaigns Are Driving Global Growth
TikTok’s algorithm is now even more localized, and that’s a massive opportunity for global brands. Campaigns that include language-specific creatives perform better across regions. We’ve seen strong results from clients running the same offer in different languages with locally adapted scripts.
At YACS: We manage TikTok ad campaigns in English, Thai, Russian and more —customizing messaging to align with cultural context.
5. Interactive Ad Formats Are Raising the Bar
TikTok’s ad suite now includes interactive formats like polls, swipeable carousels, and mini-games. These formats increase time spent on the ad and deliver higher engagement rates—especially for younger audiences.
Pro insight: Use interactive elements to guide users into deeper parts of your funnel—such as quizzes that lead to a product match or form fill.
6. Full-Funnel TikTok Strategies Are Becoming the Norm
Gone are the days when TikTok was only top-of-funnel. In 2025, we’re building full-funnel strategies that include awareness, retargeting, and conversion-focused creatives—all within the platform.
What we’re seeing: Pairing high-reach Spark Ads with conversion-optimized landing pages and retargeting viewers with mid-funnel offers delivers the best ROAS.
Final Thoughts: TikTok in 2025 Is a Must-Have, Not a Maybe
If your brand still treats TikTok as an experimental channel, you're missing out. In 2025, it’s a full-fledged performance platform that drives measurable results across the funnel. At YACS, we build TikTok ad systems that don’t just get views—they get customers.
Ready to scale with TikTok ads?
Contact YACS today to build a TikTok campaign that drives real growth in 2025.